Sales & Marketing Manager (Amazon Marketplace)

Key Responsibilities
1. Manage Amazon Seller Central accounts and drive marketplace sales growth.
2. Optimize product listings, SEO, keywords, A+ Content, and Amazon Brand Store.
3. Plan, execute, and optimize Amazon PPC advertising campaigns.
4. Monitor advertising budgets, campaign performance, ACOS, TACOS, and ROAS.
5. Track sales performance, product rankings, conversion rates, and profitability.
6. Manage promotional campaigns, product launches, pricing, and discount strategies.
7. Coordinate inventory planning and stock availability to avoid sales losses.
8. Monitor customer reviews, feedback, returns, and overall account health.
9. Analyze competitor activities, marketplace trends, and product performance.
10. Develop and implement strategies to improve sales, revenue, and brand visibility.