Area Sales Manager- TPD Channel

Position: Area Sales Manager
Industry: Mutual Funds / Asset Management
Experience: 9–12 Years
Channel: TPD (Third-Party Distribution)
Location: New Delhi

Role Overview

We are looking for an experienced Area Sales Manager to drive business growth and strengthen the distribution network for Mutual Fund products through the TPD channel. The role will involve managing distributors, building relationships with key partners, driving AUM and revenue, and achieving business targets across the assigned geography.

Key Responsibilities
Drive Mutual Fund sales and business growth through the TPD channel across the assigned territory.
Develop and manage relationships with IFAs, MFDs, National/Regional Distributors, Banks and other distribution partners.
Drive AUM, SIP, gross sales, net sales and revenue targets for the assigned area.
Identify and onboard new distributors while strengthening relationships with existing channel partners.
Conduct regular distributor meetings, business reviews and product presentations.
Drive product penetration across Equity, Debt, Hybrid, Solution-oriented and other Mutual Fund categories.
Increase distributor engagement and generate business through regular sales initiatives, campaigns and market activities.
Work closely with distributors to understand their business requirements and provide suitable investment/product solutions.
Track competitor activity, market trends and distributor feedback to identify new business opportunities.
Ensure effective implementation of AMC/product campaigns and distributor engagement programs.
Coordinate with internal teams including Product, Marketing, Operations and Customer Service to ensure smooth distributor servicing.
Monitor area-wise performance and prepare regular MIS, sales reports and business updates.
Ensure compliance with AMFI/SEBI and company guidelines while driving business.
Candidate Profile
9–12 years of relevant experience in Mutual Funds / Asset Management.
Strong experience in Mutual Fund sales through the TPD / Distribution channel.
Strong existing relationships with MFDs, IFAs, National Distributors and other third-party distribution partners.
Proven track record of achieving AUM, SIP and revenue targets.
Good understanding of Mutual Fund products, market dynamics and distribution practices.
Strong communication, negotiation and relationship-management skills.
Ability to independently manage a geography and drive business growth.
NISM Series V-A certification is preferred/mandatory as per role requirements.
Graduate/Postgraduate in any discipline; MBA/PGDM in Sales/Marketing will be an added advantage.