Sr. Executive – Go-To-Market (Product Marketing)

For the position of Sr. Executive – Go-To-Market (Product Marketing)
Experience: 3–5 Years
Industry: Embedded Systems / Fintech / Identity & Authentication
Location: Mumbai
About Evolute group -
Evolute Group – One ecosystem. Infinite impact.
Evolute Group is a future-ready Indian technology conglomerate built on the belief that technology, when led by the right intent, can create lasting impact at scale. Operating as an integrated ecosystem across Fintech, Embedded Solutions, Electronic Manufacturing, and Industrial Electronics, Evolute brings together deep engineering, indigenous innovation, and manufacturing excellence to deliver mission-critical solutions in India and global markets.
Guided by its vision of Techpowering the World®, Evolute enables leaders and teams to move ideas seamlessly from concept to deployment, combining speed, ownership, and accountability. The Group’s culture values hands-on leadership, clarity of execution, and long-term thinking, empowering individuals to build businesses—not just manage functions.
Evolute Fintech Innovations plays a pivotal role in India’s financial inclusion and e-Governance journey, delivering Aadhaar-certified biometric devices, micro-ATMs, Android POS systems, secure device management platforms, and geo-location security solutions. With over 500,000 devices deployed, teams work close to real-world impact—where trust, uptime, and scale matter every day.
Evolute’s Electronic Manufacturing arm, Evoflex under Evolute Cleantech Solutions, redefines EMS through a modular, flexible “buy-what-you-need” model, enabling faster innovation cycles and operational resilience.
Glomore Electro-Tech Solutions an Industrial Electronics & Components business, built on a 40+ year legacy, continues to support thousands of MSMEs, OEMs and ODMs with reliable, application-led solutions including its renowned brand of relays ‘Leone’; while SpiritusPay extends Evolute’s fintech footprint through last-mile transaction solutions.
Backed by globally recognized certifications including ISO, STQC, PCI/PTS, EMV, TQM (Mastercard), DSIR, and GPTW recognition, Evolute is entering a phase of disciplined, innovation-led growth.
Evolute offers the opportunity to shape industries, build enduring capabilities, and lead with purpose—while creating measurable impact across industries and markets

The opportunity:
We are seeking a dynamic Executive – Go-To-Market (Product Marketing) to support the GTM strategy and execution for our new and existing embedded product portfolio. The ideal candidate will have hands-on experience in embedded hardware product marketing within the Identification and Authentication domain, including POS, fintech solutions, and National ID or biometric-based projects.
Key Responsibilities
GTM Strategy Support
• Assist in developing and executing go-to-market plans for embedded fintech and identity products
• Support product positioning, messaging, and value proposition development
• Coordinate product launches across regions and verticals
Market Research & Competitive Analysis
• Conduct market research in biometric authentication, POS, fintech, and National ID ecosystems
• Track competitors, pricing benchmarks, and emerging technologies
• Identify new market opportunities across BFSI, Government, and Enterprise segments
Product Marketing & Sales Enablement
• Develop sales collateral including brochures, pitch decks, case studies, and solution notes
• Support RFP/RFI responses with product and domain inputs
• Conduct internal product training sessions for sales and channel partners
Domain-Specific Responsibilities
• Understand biometric technologies (Fingerprint – FAP standards, Face authentication, Iris)
• Exposure to smart card technologies (Contact & Contactless – ISO 7816 / 14443)
• Familiarity with POS terminals, MicroATM devices, and secure payment systems
• Understanding of National ID projects and authentication frameworks
• Awareness of compliance standards such as PCI, EMV, STQC, UIDAI, and related certifications
Cross-Functional Coordination
• Work closely with product management, engineering, and certification teams
• Support field feedback consolidation and market insights
• Coordinate with channel partners and system integrators
Required Qualifications
• 3–5 years of experience in Product Marketing / GTM roles in embedded hardware, fintech devices, or identity solutions
• Experience in POS, biometric devices, or authentication platforms
• Exposure to National ID, Aadhaar, or similar identity ecosystems preferred
• Strong understanding of fintech and secure transaction environments
• Ability to translate technical specifications into market-ready messaging
• Strong communication, analytical, and presentation skills
Preferred Qualifications
• MBA in Marketing / Strategy preferred
• Experience working in B2B / Enterprise environments
• Exposure to international markets is an added advantage
Key Competencies
• Market analysis and competitive benchmarking
• Product positioning and messaging
• Technical understanding of embedded and biometric systems
• Stakeholder coordination
• Execution-oriented mindset
Why Join Evolute
• Opportunity to work on next-generation fintech and identity solutions
• Exposure to large-scale National ID and authentication projects
• Fast-growing embedded technology environment
• High-visibility role in product commercialization
Evolute Fintech Innovations is an equal opportunity employer committed to innovation and excellence.

CTC Details: 6-8Lakhs