SOH Lead

Key Responsibilities
Revenue Generation & Business Development
● Identify and onboard brands and partners for Space on Hire opportunities.
● Develop and execute strategies to maximize revenue from available in-store spaces.
● Build a strong pipeline of potential brand partners across relevant categories.
● Lead commercial discussions, negotiations and closure of SOH agreements.
● Identify new monetization opportunities based on store formats, locations, footfall and
available spaces.
● Track revenue performance and ensure achievement of agreed business targets.
Partnership Management
● Build and maintain long-term relationships with existing and prospective brand
partners.
● Act as the key point of contact for SOH partners and ensure a smooth partner
experience.
● Understand partner requirements and work with internal teams to deliver agreed
commitments.
● Manage commercial discussions, renewals and ongoing partner requirements.
● Address operational issues and ensure timely resolution in coordination with relevant
teams.
Strategy & Market Development
● Develop a roadmap for scaling the Space on Hire business
● Identify emerging categories, brands and market opportunities relevant to
customer base.
● Monitor competitor activities, market trends and industry benchmarks.
● Analyse SOH performance and store-level opportunities to improve revenue generation.
● Develop data-driven recommendations for improving space utilization and commercial
returns.
Process & SOP Development
● Develop and implement SOPs and guidelines for the Space on Hire business.
● Establish standard processes covering partner onboarding, commercial closure,
approvals, execution, billing and renewals.
● Ensure clear coordination between Business Development, Store Operations, Marketing,
Legal and Finance.
● Build tracking mechanisms and dashboards to monitor partner pipeline, closures,
revenue and execution status.
● Continuously improve processes based on business requirements and operational
feedback.
Operational Excellence
● Oversee end-to-end implementation of SOH partnerships across stores.
● Coordinate with Store Operations and other internal teams to ensure timely execution.
● Ensure agreed brand visibility, space allocation and deliverables are implemented as per
commercial terms.
● Monitor execution quality and partner satisfaction.
● Resolve operational challenges and ensure minimal disruption to store operations.
Team Leadership
● Lead and mentor the SOH team and establish clear responsibilities and performance
expectations.
● Train team members on partner management, commercial negotiations and SOH
processes.
● Drive a performance-oriented culture focused on revenue generation and partner
relationships.
Key Skills Required
● Strong Business Development and revenue-generation expertise.
● Proven experience in retail monetization, space leasing, brand partnerships, retail
media, mall leasing or similar businesses.
● Strong commercial, negotiation and stakeholder-management skills.
● Ability to build and manage relationships with senior brand and business stakeholders.
● Strong understanding of retail operations and store-level execution.

● Experience in developing SOPs, processes and business frameworks.
● Strong analytical and problem-solving skills.
● Excellent communication and presentation skills.
● Ability to work independently and manage multiple stakeholders.
● Strong team leadership and people-management capabilities.
Qualifications
● Graduate/Postgraduate in Business Administration, Marketing, Retail Management or
a related field.
● 10+ years of relevant experience in retail, business development, leasing, retail
monetization or related fields. partnerships,Candidates with experience working with
retail brands, shopping malls, retail media, in-store activation or space monetization
will be preferred.
● Willingness to travel across stores as required.